In this #TechChat I discuss automation and my end of year procedures. I also touch on what you should be doing too in your business. I answer questions about doing Holiday advertisements and campaigns and how to automate that process. The importance of doing tech evaluations.
I also give general automation tips as I am asked questions by the viewing audience. So pull up a chair, get your favorite drink and take good notes.
#TechChat’s are weekly trainings in the Digitally You with Samantha Facebook Community designed to help entrepreneurs & small business owners learn new ways to be productive in business, how to use the latest apps and organization tips. In this #TechChat I share what I have been procrastinating on and what I did about it. I also want to know what you are procrastinating on? Let me know in the comments below.
In this #TechChat I share with you my 3 words for 2018. I got the idea for doing 3 words instead of 1 from Chris Brogan. You can check out the article that started it all here.
My 3 words for 2018 are:
Consistency. Seen. Lion.
I want to be consistent in everything from content creation to showing up in my business everyday period.
I want to be seen. I want everyone to know who I am and what I do. Even though I am a introvert that is no reason to keep hiding behind my computer and being the world’s best kept secret. So this year I will be very intentional about getting out there in a big way.
And finally I choose lion because that is how I want to show up this year. Tossing fear aside and boldly living my truth. I will not shy away from collaborations and reaching out to those who are where I want to be. I will not hide my light under a bushel.
Now that you see what my words are I would love to hear what your 3 words are. Drop them in the comments below!
Everyone who runs a business deals with a deluge of email messages each day. Coaches and Consultants also use email to keep in contact with their clients, sending them content and offers. Whether dealing with emails coming in or your marketing messages going out, it will be a great time saver to automate your email processes.
Streamline Your Workflow with Email Automation
There are several ways automation can help you deal with your daily incoming emails. If you have a task list integrated with your email system such as Google Tasks and a Gmail account, you can turn incoming emails into tasks. Any email that requires some form of action from you can be turned into a task through the Gmail system. Another method is to create a label called ‘New Tasks’ or ‘Task List’ and move these messages to that label.
I use Nozbe as my task manager and it integrates with Gmail. So whenever I have a email that needs to be turned into a task I just forward it to my Nozbe account and the task is automatically created.
Another option is using a Chrome Extension called Sortd. Sortd turns your Gmail into a drag and drop board where you can track to dos and so on.
Microsoft Outlook has a tool that allows you to automate daily email tasks easily. In Microsoft Outlook 2010, this is called Quick Steps. It just takes a few clicks to turn an email you need to take action on into a task. You can also create customized email macros (a macro is a task that needs to be done on a regular basis).
These are specific tools for specific email systems, but you can do something similar no matter what type of email you have. Create a folder for tasks to be done and simply move those emails to the folder.
Automated Email Marketing
If you’re marketing to an email list, automation is essential. In fact, it can’t be done without automation. There’s a certain type of software program that’s used for email marketing called an autoresponder.
Autoresponders automate all of your email marketing tasks including:
Signing up new subscribers
Sending a welcome message to new subscribers telling them what they can expect from your email list
Managing and organizing your list of subscribers
Sending broadcast messages to your list for you
Allowing you to schedule follow-up messages so they don’t need to be sent manually
Providing you with detailed analytics so that you can monitor your progress
When you use an autoresponder, you only need to write your messages and load them up into the program. The program takes care of the rest for you. I use Activecampaign for my autoresponder and email marketing software. You can grab your free trial here. I also highly recommend Convertkit.
Keeping It Real
Another point I stressed was staying real as much as possible. Automating your daily emails and email marketing frees you up to take care of other things, but when you need to communicate with your clients, you should always send them personal messages. Don’t create canned responses. It’s important to be real with your audience.
#TechChat’s are weekly trainings in the Digitally You with Samantha Facebook Community. It’s designed to help entrepreneurs & small business owners learn new ways to be productive in business. #TechChats are also designed to help you learn how to use the latest apps and get organized. In this #TechChat I talk about the power of Daily commitments. So what are you committed to?
Let me know in the comments what you have been putting off and not giving your all to, but now know you must commit to.