#TechChat – Email Marketing vs Marketing Automation: What’s The Difference?
You may be wondering about all the chatter you hear about email marketing and marketing automation. And like most you may be confused about what they actually are or if they are the same thing.
Let’s first define what I mean by email marketing and marketing automation. Because a lot of people use them interchangeably and this just shouldn’t be. They are 2 different things. Albeit that they overlap they still serve different purposes.
Let’s Define Email Marketing
According to Techopedia, Email marketing is the targeting of consumers through electronic mail (email). And according to Wikipedia – Email marketing is the act of sending a commercial message, typically to a group of people, using email.
Some key things to note:
This is either your sales messages, your newsletter, or correspondence.
You use email marketing to build the know like and trust factor with your audience.
Allows you to use forms and autoresponders to collect data.
A popular email marketing tool is MailChimp. Even though they say on their website that they are a marketing automation tool (we will get into that definition shortly) they mainly are email marketing with a touch of marketing automation.
Let’s Define Marketing Automation
Marketing Automation – Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Via Wikipedia.
How this relates to coaches, consultants and entrepreneurs is that this helps you to do the same thing even if you don’t have a dedicated marketing department. This is huge. This means you get on the same playing field as the big guys.
I love how simply HubSpot puts it – “Marketing automation refers to the software that exists with the goal of automating marketing actions.”
So now that we have defined Marketing Automation, let’s talk about tools that fall into that category.
Tools that fall into this category are ConvertKit (which straddles in the middle) and ActiveCampaign. Which is what I use now.
Tools that I use now: ActiveCampaign
I’m a firm believer in starting with a tool that you can afford and that offers growth on the front end. You don’t want to have a tool and start to get exponential growth and have to import all of your data into something new. You also will incur more cost trying to hire someone to do it or worst yet you have to do it.
One of my keys to productivity and focus is using the Pomodoro Technique. But more than that I customize the original technique into a Power 90 instead of the usual 25 minute span of time. This helps me to use my Circadian Rhythm to maximize my productivity.
There are ton’s of new software popping up offering the glorious one stop shop for your entire business. You’ve seen them. They promise to handle your invoicing, billing, content, website, and on and on. Being a solopreneur this may be very tempting to get right away.
Before you shell out that monthly fee and start putting your information and trust in these systems I want you to think about a few things.
1. What is your business or companies long term goal?
You won’t always be a solopreneur so you want to make sure that you don’t get stuck with something that won’t grow with your business or that will keep you limited.
2. Think about your team members or future team members.
Do you really want to be sharing one login or worse paying for additional users on these platforms that will cost more in the long run? I wouldn’t.
3. What happens if they go out of business or hike up pricing?
At anytime these companies can close up shop, raise their price or change the direction of their business and offerings all together. And with that you are at THIER mercy. Why waste time or be in a position of panic if that happens.
I suggest instead to pick 3 to 5 tools to automate and run your business. I myself use 3 to 5 platforms. And I also use Zapier to make them all talk.
So before you jump on the all in one bandwagon make sure you really think about the long term game instead of instant short term gratification.
And if you need help really figuring out what YOUR business needs then make sure you schedule your FREE strategy call by clicking the button below.
#TechChat – Is Not Having Structure Holding Your Business Growth Back?
In this #TechChat, I discuss a meeting I had with a colleague about how not having structure in his business has cost him money. He could be further along if he had the right systems and structure in place. So I pose the question to you. Do you have structure in place in your business? Are you missing any systems? What has that cost you in time and money? Let me know in the comments below.
One of my favorite tech tools that I use is the Google Authenticator app. The Google Authenticator app is a great app for generating 2 Step verification codes. This second layer of security will protect your various accounts from being highjacked. IOS and Android versions available.
http://bit.ly/DigitallyYou – #TechChat’s are weekly trainings in the Digitally You with Samantha Facebook Community designed to help entrepreneurs & small business owners learn new ways to be productive in business, how to use the latest apps and organization tips.
In this #TechChat I discuss automation and my end of year procedures. I also touch on what you should be doing too in your business. I answer questions about doing Holiday advertisements and campaigns and how to automate that process. The importance of doing tech evaluations.
I also give general automation tips as I am asked questions by the viewing audience. So pull up a chair, get your favorite drink and take good notes.