The internet is full of bland, generic content that gets repeated and blasted to everybody endlessly. As a business, your goal is to engage your audience so they can eventually become a customer or client, and boring content just doesn’t do that. The most effective, engaging content is personalized and relevant to the reader. It’s not hard to
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I get this question a lot in my business. The simple answer is that you don’t own social media. If Mark or whoever decided to shut down Facebook, Instagram, or Twitter today where would your business be? Do you have all of the email addresses of every one of your likes? The answer is probably