May 26

Multiple Email Addresses Can Be The Road to Madness

This entry is part 2 of 5 in the series Email Organization for the Entrepreneur


You’ve probably worked with a client or two who has a separate email address for everything. Or maybe that describes your situation now. It looks like this:, your PayPal address,,…The list goes on and on.

While on the surface that might look like a great idea, what often ends up happening is that emails get misdirected and the whole system breaks down. You buy an ebook and the seller adds your PayPal email to his or her mailing list, where you continue to receive updates and other important information. This one really hits home with me because my PayPal address is not my primary account I like to check too often. Or you receive an inquiry from a potential customer to your support@ email. When he or she turns into a client, he continues to use this email, but you send email to them from a different address on your domain now that they are a client. Again, I’m preaching to myself here.

Or even worse – you accidentally respond to someone from the wrong address, moving the entire email trail into a mailbox in which you would never think to look for it. You’ll waste hours searching for some bit of information, just because it’s in the wrong inbox. Not to mention if you send email from the wrong address and that person starts responding to both email addresses you have used. You can see how it can all go to h-e-double hockey sticks quickly.

A Better Solution

One email address. Two, at the most.

Now before you get all tangled up in how you might accomplish this feat, consider how much simpler your life would be if every email came and went from the same address. For most people, that would significantly simplify their lives.

So think about which emails get the most traffic, and which you could conceivably do away with. Rarely used addresses, or those used only for third-party notifications can simply be deleted. You’ll just need to update your notifications email at Twitter, Facebook, and other services.

Addresses that do receive email can easily be forwarded right from your hosting account, so you can collect all your email in one spot.

Gmail’s Answer to Multiple Email Addresses

Email OrganizationBut if you are like me you may not be comfortable ditching all those extra addresses just yet. It could be that you have a few businesses you run and must keep separate email addresses or you are responsible for a organization position email that you are on. If that describes you Gmail has an answer for you. Your Gmail account comes built with the ability to send and receive email from up to five other POP3 accounts. That means that you can use a single Gmail interface to collect all your mail, and you can even set it up to reply to those messages using the same email address that received them. So you won’t confuse your clients by responding to their email from giasmommy8956— instead of or This is especially helpful if you set up an email for every domain you own, but the email address itself gets very little mail. Or if you like the idea of having a PayPal address for accounting purposes, but don’t want to have to log in to yet another email server (such as WebMail). This has been a lifesaver for me to have all of my different business email addresses come into one email box instead of trying to log into different websites to retrieve my email.

Even if you do decide to go the Gmail route, it’s still a good idea to pare your emails down to the bare necessities.

When you started your business, it probably seemed like a good idea (and maybe even necessary for organization) to have lots of email addresses. Now that you’re busy, though, all those mailboxes can easily become more of a pain to deal with. And when it comes to getting your email under control, the first step is often deleting those unnecessary addresses.

How do you handle your multiple email addresses? Let me know in the comments below.


Series Navigation<< The Elusive Inbox Zero And How You Can Achieve ItUsing Filters and Folders to Automate Your Email >>

About the author 

Samantha Pointer Foxx, CASP™

Samantha Pointer Foxx is a Certified Automation Service Provider™ & owner of Samantha Pointer Enterprises. She helps small business owners who don’t have the time, patience, or tech “know-how” to automate their marketing & sales online.

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