Automation in Action – Your Website

Automation in Action – Your Website

This entry is part 5 of 5 in the series Automation in Action

Having a website is like having a 24 hour sales assistant. Your ideal client can go there anytime of day that is convenient to them and inquire about your services and even buy products. No need to hop on a phone call with you. They can either setup an appointment via your scheduler that should also be accessible on your website or buy your services directly.

Now you can rely on just a Facebook or Instagram presence, but eyeballs being on your posts are not guaranteed even if you pay for the privilege.

I always say you want to have a homebase. Something you own. No matter what the economy is doing or whatever the circumstance you can revamp the space you own. You own your own leads.

If someone inquired about what you do and how you can help them you can quickly send them over to your website.

Learn more about getting automated by going to organizingguru.com/getautomated!

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Automation: The Key to Customer Follow-up Success

Automation: The Key to Customer Follow-up Success

It’s not enough to get your client to buy. You need to keep them buying by building a long-term relationship with them. The key to doing this effectively is to offer follow-up customer service. Through follow-up customer service you continue offering valuable content, keeping lines of communication open, communicating your appreciation to the customer, and offering more deals.

A great deal of time, work and effort goes into effective customer follow-up, and this is why automation can help. Automation takes over routine tasks and does them for you so that you can focus on more important things. So what are some of the automated tasks we can do? I’m glad you asked. Listen in to this week’s #TechChat to find out.

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Recap from Video

Areas you can automate are as follows:

  1. The “Thank You” Message
  2. An Email Course
  3. Customer Loyalty Program – especially if you are a business coach you can offer an extra 15 to 30 minutes with you for referrals or discount when they buy in bulk.
  4. Customer Feedback

Now while we are talking about automating customer follow-up, let’s discuss what not to automate. That is when people need to speak to a human being. Whether for a problem or more clarification.

Learn more ways to automate your complete marketing with my new course in Sam’s Tech Academy. You can find it here 👉🏾 Marketing Automation Domination – Introductory Price (Very Limited Time!).

 

My Favorite Tech Tool: CoSchedule

My Favorite Tech Tool: CoSchedule

CoSchedule is my new best friend for marketing automation planning. Yes you read that right. I am so glad that I took a second look at this awesome program that just keeps getting better.

But I’m getting ahead of myself. Let me explain…

What Is CoSchedule:

CoSchedule is an all in one marketing calendar for your business. You can use it to schedule blog posts, social media posts and to keep up with your team and what they are working on content wise for your business. It truly is an all in one marketing planning system.

I remember when I first tried it out some years back and it was overwhelming at first. Especially if you are not familiar with marketing plans and what all that entails. But just in the last year I decided to take another look. And boy am I glad I did. It seems every month they are making it better and better.

But I will let them explain in this introduction video what CoSchedule is and then keep reading as I let you know my favorite features and how I use it in my business.

How It Works:

3 of my favorite features are ReQueue, Social Sync and the WordPress Integration. Let’s take a look at each one to see what it is.

ReQueue

ReQueue is the best feature of all to me. It automatically lets you re-use your best social messages without the manual work. You know how I feel about doing things manually 😂. Now a few other applications have this feature, but CoSchedule really makes an art of it.

One app in particular I was using for this would reuse my posts that I told it, but it would do it immediately so that I had the same content coming out several times a week. CRAZY! With CoSchedule it intelligently finds the best time to repost your best posts AND it let’s you choose the frequency of how often to repost that content in a given time frame. So no more inputting the same content that did well over and over.

My requeue in CoSchedule

Social Sync

Social Sync is the newest feature to be rolled out. With Social Sync you now get a true complete picture of your social media posting strategy. CoSchedule can pull in your posts from various social networks that weren’t published with CoSchedule. This is a game changer for me because I use another tool to schedule my blog post for up to a year in different forms. Well now I can see those posts right inside of CoSchedule so it won’t schedule content on top of that. Check out the video below of me setting up this feature.

WordPress Integration

With the WordPress Integration, I can work on my blog posts within CoSchedule. I can also pull blog posts that I have done and schedule them within CoSchedule or when I am in WordPress create my whole social media campaign for that blog post right then and there. Easy peasy.

Wordpress Integration with CoSchedule

What I love about CoSchedule & How I Use It:

  1. Ease of Scheduling – I am able to not only schedule content from my browser but I can also use my phone, tablet or Chrome browser extension to capture articles and content to post. Just the other day I scheduled a few images I had created on my phone to all of my social media.
  2. Best Time Feature – This is really my favorite feature. I can’t tell you how hard it is manually trying to figure out the best times to post and then choosing those times only to forget that you scheduled something else in the timeslot in another app. I love that I can press best time on the post and it will pick the best times for each social network. What is so great about that is your content doesn’t all hit your social media sites at the same time.
  3. Reports – I really love the reports feature in CoSchedule. Because if you never look at the data and analytics you won’t know what’s working and what is not. By looking at the different reports for each platform I have connected in CoSchedule I know the times of day to send out things, what people liked, what people didn’t like and so much more. This is valuable information for any business owner to have in order to really grow your business online.
  4. Email Integration – with this feature I am able to connect my ActiveCampaign account and plan out my messages right from CoSchedule!

In closing, here are some key reasons why I think you need to make CoSchedule a part of your automation tool box.

  • Eliminate the guesswork In scheduling your social media. With so much competition, it’s tough to get through the noise. Best Time Scheduling spaces out your messages for maximum coverage, getting your the most social engagement every time.
  • Schedule dozens of social media messages in bulk. Create a predefined social sharing plan to reuse again and again, so you can focus on creating exceptional content, not manually filling in your social queue.
  • Instantly share content from anywhere on the web. Curate and share content with followers without ever leaving the browser. No more copy/paste commands or switching from one tab to the next! And with the CoSchedule App you are truly free to schedule content on the fly.
  • Stop guessing at what will (or will not) resonate with your followers. Utilize your social network reports to identify top messages AND create content you know your audience will love.
  • Organize All Your Blog + Social + Email Promotion in ONE Place. Eliminate the endless email threads, piles of sticky notes, and the dozen and half moving pieces. Focus on the real work of writing top-notch content AND growing your audience.

So that’s it. If you are ready to UP-LEVEL your marketing calendar for your business use my affiliate link for a free trial and see what it can do for you. You won’t be disappointed.

CoSchedule - The #1 Marketing Calendar

Why Are You Still Struggling with Your Systems?

Why Are You Still Struggling with Your Systems?

I see a lot of businesses struggle when it comes to automation and technology. This leads me to ask the question “Why are you still struggling with your systems?” Watch the video below to see what I am talking about and how you can finally stop struggling.
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Recap from Video

  1. Don’t know where to start. In organizing I use to tell my clients to start small and where it irritates you the most. And when it comes to systems and automation it’s kind of the same. Start where it’s easiest and where you have the most need.
  2. No money. You can’t afford not to. You may have to sacrifice. You may have to sell something. You may have to figure out how many clients you need to serve in order to invest in system setup and help.
  3. I’m doing ok for now. I always say stay ready so you don’t have to get ready. You don’t want to get to the point where you have a influx of clients and work but you don’t have the systems setup to support. You may experience your PayPal poppin in reverse. And no one wants that.
So now you have no excuse to get your systems setup and your automation working. I’m here to help. Right now you can get either a 1 Systems setup or 3 system setup with me. If you are ready to get this off your plate click the link below to grab either your 1 system or 3 system setup.

Get your 3 System Setup here.

Grab your 1 System Setup here.

 

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Email Marketing vs Marketing Automation: What’s The Difference?

Email Marketing vs Marketing Automation: What’s The Difference?

#TechChat – Email Marketing vs Marketing Automation: What’s The Difference?

You may be wondering about all the chatter you hear about email marketing and marketing automation. And like most you may be confused about what they actually are or if they are the same thing.

Let’s first define what I mean by email marketing and marketing automation. Because a lot of people use them interchangeably and this just shouldn’t be. They are 2 different things. Albeit that they overlap they still serve different purposes.

Let’s Define Email Marketing

According to Techopedia, Email marketing is the targeting of consumers through electronic mail (email). And according to Wikipedia – Email marketing is the act of sending a commercial message, typically to a group of people, using email.

Some key things to note:

  • This is either your sales messages, your newsletter, or correspondence.
  • You use email marketing to build the know like and trust factor with your audience.
  • Allows you to use forms and autoresponders to collect data.

A popular email marketing tool is MailChimp. Even though they say on their website that they are a marketing automation tool (we will get into that definition shortly) they mainly are email marketing with a touch of marketing automation.

Let’s Define Marketing Automation

Marketing Automation – Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Via Wikipedia.

How this relates to coaches, consultants and entrepreneurs is that this helps you to do the same thing even if you don’t have a dedicated marketing department. This is huge. This means you get on the same playing field as the big guys.

I love how simply HubSpot puts it – “Marketing automation refers to the software that exists with the goal of automating marketing actions.”

Exactly.

So now that we have defined Marketing Automation, let’s talk about tools that fall into that category.

Tools that fall into this category are ConvertKit (which straddles in the middle) and ActiveCampaign. Which is what I use now.

Tools that I use now: ActiveCampaign

I’m a firm believer in starting with a tool that you can afford and that offers growth on the front end. You don’t want to have a tool and start to get exponential growth and have to import all of your data into something new. You also will incur more cost trying to hire someone to do it or worst yet you have to do it.

So my advice is to start with either ConvertKit or ActiveCampaign.

Why You Need Both:

• Because sending out emails through your gmail or outlook in mass can get you on the spam list. (EM)

• It can look unprofessional when sending out marketing campaigns. (EM)

• You want to send the right messages at the right time to the right people. (MA)

• Again keep your messages out of the spam or junk box. (MA)

• Be able to remarket, retarget and really deliver and keep track of what your audience really wants. You are able to see what people have been responding to either positively or negatively. (MA)

You can grab your free trials of the software I mention in the video below:

  1. ActiveCampaign
  2. ConvertKit
  3. Ontraport

Watch the live below and let me know your thoughts in the comments.

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