Most people don’t realize the asset they have right in their hands. The phone is the most underused business accessory. You can literally run your business from it with automated systems in place.
Some of the apps I use on my phone help me to create graphics, memes, videos and short tutorials. I can also access client files on the go and work on documents/projects on the go. Another great benefit is being able to create content on the go as inspiration strikes. This is great for when you have downtime while traveling.
Make sure you have the apps loaded on your phone so you can still conduct business.
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By using a Social Media Dashboard, you will be able to schedule your social media postings ahead of time and still be engaged with your audience. Even while vacationing! Having your cellphone makes it easier to post lifestyle photos in real time and answer in real time.
Also using a dashboard can help you schedule out your marketing pieces so you can be selling daily and making money daily. Get more tips at bit.ly/3systemautomation
My Social Media Dashboard of choice is CoSchedule. You can learn more about CoSchedule by clicking here. If you are a beginner on a budget and just starting out you can’t go wrong with Hootsuite.
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Let me ask you a question. Are you managing your time effectively?
As business owners we’re bad about falling in the trap of counting every hour at the computer as “work time”. But if we were honest with ourselves we would see a different picture. Ask yourself – How much of that time is spent browsing through Facebook, checking the latest Instagram posts or going down the rabbit hole of “research”. 🙋🏾♀️I’ll raise my hand here, because I am a “fact finder” and I’m constantly looking for everything I can find on a given subject.
So you can see that we’re all guilty of it, but to be more profitable and productive we have to manage our time effectively. While the ideas below will take some work, the end result will be to spend less time at your desk and more time away from your computer doing the things you love to do and focusing on your talent.
Make A Plan And Break It Down
Start by figuring out what you want to get accomplished. What’s your next big project and what ongoing tasks need to be taken care of on a daily or weekly basis. Don’t skip this step. They say “Those that don’t plan, plan to fail.” Don’t let that be you.
If you’re working on a new coaching program, that could involve outlining what you want to teach, writing the training course, editing and formatting, creating worksheets and slides and figuring out how you’ll sell and deliver the program.
You may have daily or weekly tasks that you need to account for. These can be blogging, social media posting or interacting in groups online. Figure out what you need to get done over the next few weeks and write it down. Knowing what you should be working on to be more profitable is half the battle.
Write Out Daily and Weekly To-Do Lists
Next it’s time to write out your to-do lists. Start with everything you’ve written down in the last step and break it down into daily or weekly tasks. Use whatever method works best for you. I make a schedule in Google Docs and share with my accountability partner. I get what needs to be on this schedule from my Nozbe tasks and my Google Calendar. But again, use whatever method works for you. Don’t get hung up here.
Use a weekly list if you prefer working on larger tasks or projects all day long, or try daily lists and break larger projects up into manageable chunks that you can accomplish quickly. I also use Time Blocking or “Chunking” to further help me get things done. You do this by grouping like tasks or projects together. Either in blocks of time or on specific days. So you may do all of your blog posts and writing on one day, and your video recording on another.
Set A Time And Get Working!
The tasks on your to-do list will take as long as you allow them to take. To stay productive use a timer and get them done. Pick an item on your list, estimate how long it should ideally take you to get it done and then set that timer. I’m a big fan of the Pomodoro Technique. I use it to get things done in 25 minutes blocks. I even have expanded it to 90 minute blocks I call Power 90.
Don’t forget to schedule in breaks after each block of time so you don’t burn out. Do anywhere from 5 to 10 minute breaks after each session and then a hour break after your 3rd session. Do something different like go for a walk or
Continue to evaluate what’s working and what isn’t. Do more of what’s profitable and less of what you don’t need to be doing. That is the key to getting back to loving what you do and doing it well.
Do you want to learn more things that will help your business? If so check out Sam’s Tech Academy ALL ACCESS Monthly Membership. This membership is for the entrepreneur who needs to get up to speed with technology in order to run their business.
CoSchedule is my new best friend for marketing automation planning. Yes you read that right. I am so glad that I took a second look at this awesome program that just keeps getting better.
But I’m getting ahead of myself. Let me explain…
What Is CoSchedule:
CoSchedule is an all in one marketing calendar for your business. You can use it to schedule blog posts, social media posts and to keep up with your team and what they are working on content wise for your business. It truly is an all in one marketing planning system.
I remember when I first tried it out some years back and it was overwhelming at first. Especially if you are not familiar with marketing plans and what all that entails. But just in the last year I decided to take another look. And boy am I glad I did. It seems every month they are making it better and better.
But I will let them explain in this introduction video what CoSchedule is and then keep reading as I let you know my favorite features and how I use it in my business.
How It Works:
3 of my favorite features are ReQueue, Social Sync and the WordPress Integration. Let’s take a look at each one to see what it is.
ReQueue is the best feature of all to me. It automatically lets you re-use your best social messages without the manual work. You know how I feel about doing things manually 😂. Now a few other applications have this feature, but CoSchedule really makes an art of it.
One app in particular I was using for this would reuse my posts that I told it, but it would do it immediately so that I had the same content coming out several times a week. CRAZY! With CoSchedule it intelligently finds the best time to repost your best posts AND it let’s you choose the frequency of how often to repost that content in a given time frame. So no more inputting the same content that did well over and over.
Social Sync is the newest feature to be rolled out. With Social Sync you now get a true complete picture of your social media posting strategy. CoSchedule can pull in your posts from various social networks that weren’t published with CoSchedule. This is a game changer for me because I use another tool to schedule my blog post for up to a year in different forms. Well now I can see those posts right inside of CoSchedule so it won’t schedule content on top of that. Check out the video below of me setting up this feature.
With the WordPress Integration, I can work on my blog posts within CoSchedule. I can also pull blog posts that I have done and schedule them within CoSchedule or when I am in WordPress create my whole social media campaign for that blog post right then and there. Easy peasy.
What I love about CoSchedule & How I Use It:
- Ease of Scheduling – I am able to not only schedule content from my browser but I can also use my phone, tablet or Chrome browser extension to capture articles and content to post. Just the other day I scheduled a few images I had created on my phone to all of my social media.
- Best Time Feature – This is really my favorite feature. I can’t tell you how hard it is manually trying to figure out the best times to post and then choosing those times only to forget that you scheduled something else in the timeslot in another app. I love that I can press best time on the post and it will pick the best times for each social network. What is so great about that is your content doesn’t all hit your social media sites at the same time.
- Reports – I really love the reports feature in CoSchedule. Because if you never look at the data and analytics you won’t know what’s working and what is not. By looking at the different reports for each platform I have connected in CoSchedule I know the times of day to send out things, what people liked, what people didn’t like and so much more. This is valuable information for any business owner to have in order to really grow your business online.
- Email Integration – with this feature I am able to connect my ActiveCampaign account and plan out my messages right from CoSchedule!
In closing, here are some key reasons why I think you need to make CoSchedule a part of your automation tool box.
- Eliminate the guesswork In scheduling your social media. With so much competition, it’s tough to get through the noise. Best Time Scheduling spaces out your messages for maximum coverage, getting your the most social engagement every time.
- Schedule dozens of social media messages in bulk. Create a predefined social sharing plan to reuse again and again, so you can focus on creating exceptional content, not manually filling in your social queue.
- Instantly share content from anywhere on the web. Curate and share content with followers without ever leaving the browser. No more copy/paste commands or switching from one tab to the next! And with the CoSchedule App you are truly free to schedule content on the fly.
- Stop guessing at what will (or will not) resonate with your followers. Utilize your social network reports to identify top messages AND create content you know your audience will love.
Organize All Your Blog + Social + Email Promotion in ONE Place. Eliminate the endless email threads, piles of sticky notes, and the dozen and half moving pieces. Focus on the real work of writing top-notch content AND growing your audience.
So that’s it. If you are ready to UP-LEVEL your marketing calendar for your business use my affiliate link for a free trial and see what it can do for you. You won’t be disappointed.
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In this episode of the Get IT Together! Podcast I talk about why it is important to not procrastinate when it comes to the technology that you use in your business. Waiting until the last minute can cost you time, money and equipment.
If you are ready to get past your technology fear and start being proactive with the technology in your business and getting the right tools for your business then you want to join my 4 week program Blueprint for Success: Pushing Past Tech Fear. This program is a step by step, hold your hand, walk through of finding out the tools and software that your business needs and learning to use those tools. To learn more and get in on the introductory price at bit.ly/notechfear.
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