April 25

What Small Business Owners Need To Know About Email List Management

It doesn’t matter what type of business you are in, you must have an email list.

Building a list of people who are interested in what you have to say and what you have to offer is an essential part of being successful online.

To build this list, offer a “freebie” (a free report, checklist, video tutorial, etc.) in exchange for them giving you their email address. As you continue to build this list, it’s important that you stay in contact with them on a regular basis by sending them relevant content and offers.

In order to manage this list and email them, you will need to have an email management software provider. Here are a few things your email marketing software provider should offer:

  • Option to have multiple lists or at least tagging capabilities.
  • Option to send messages immediately (often known as a broadcast message).
  • Option to set up autoresponders (messages that will automatically be sent at certain times after someone signs up. Example – 1st message would go immediately after they sign up, 2nd one could go a week later, 3rd one a week after that, and so on)
  • A way for contacts on multiple lists not be counted multiple times towards your plans quota.

The below lists will point you in the right direction to services that meet the above criteria.

Recommended List Management Providers:

Recommended List Building Tools:

Recommended Learning Resource:

About the author 

Samantha Pointer Foxx, CASP™

Samantha Pointer Foxx is a Certified Automation Service Provider™ & owner of Samantha Pointer Enterprises. She helps small business owners who don’t have the time, patience, or tech “know-how” to automate their marketing & sales online.

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