April 25

What Small Business Owners Need To Know About Email List Management

It doesn’t matter what type of business you are in, you must have an email list.

Building a list of people who are interested in what you have to say and what you have to offer is an essential part of being successful online.

To build this list, offer a “freebie” (a free report, checklist, video tutorial, etc.) in exchange for them giving you their email address. As you continue to build this list, it’s important that you stay in contact with them on a regular basis by sending them relevant content and offers.

In order to manage this list and email them, you will need to have an email management software provider. Here are a few things your email marketing software provider should offer:

  • Option to have multiple lists or at least tagging capabilities.
  • Option to send messages immediately (often known as a broadcast message).
  • Option to set up autoresponders (messages that will automatically be sent at certain times after someone signs up. Example – 1st message would go immediately after they sign up, 2nd one could go a week later, 3rd one a week after that, and so on)
  • A way for contacts on multiple lists not be counted multiple times towards your plans quota.

The below lists will point you in the right direction to services that meet the above criteria.

Recommended List Management Providers:

Recommended List Building Tools:

Recommended Learning Resource:

Use Facebook Lead Ads To Grow Your Email List

Grab our mini course to learn how to use Facebook Lead Ads to drive targeted traffic to your offers. 

About the author 

Samantha Pointer, CASP™

Samantha Pointer is a Business Systems & AI Automation Architect and the founder of Samantha Pointer Enterprises. She helps service-based business owners and CEOs stop running their businesses on stress and start running them on systems.

Samantha is the creator of the SPE Systems Framework, a methodology built around one core principle: Organize First. Automate Second. Enhance With AI. This approach sets her apart from traditional automation consultants. With 20+ years of experience as a professional organizer, she brings an architectural lens to every engagement, one that ensures the right systems get built in the right order before any automation or AI is ever introduced.

She works with business owners generating $250K or more who have outgrown their current operations and know something needs to change. Through her signature diagnostic process, she identifies exactly what is broken, what is missing, and what needs to be built so her clients can move from operational chaos to a business that runs without them.

As a Keap Certified Partner and Thryv Certified Partner, Samantha combines deep platform expertise with a systems-first philosophy that no tool alone can replicate. Her clients do not just get automation. They get architecture.

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