Let’s just call him “James”.
I’m changing the names of the guilty in order to protect them from embarrassment.
“James” started sending me emails over a year ago. The first 🚩red flag was when he asked if I still had my coaching business. I have never had a coaching business. But I politely responded and said I didn’t and proceeded to tell him what type of business I DID HAVE. Mind you after he sent 3 emails. I only answered back once. But obviously, it was an automated, not even manned email because if he had read my email he would not have contacted me anymore.
But no, he contacted me again with the same dang question and even bolder claims of his wildly successful business needing help that would in turn make me wildly successful.
So I didn’t answer that email of course. But low and behold after several months I get an email. This time saying he hadn’t been able to contact me so he made me a video.
The video was filled with the exact same words he said in the email only personalizing it more by saying my name and insisting that this proves he is a real person.
I wasn’t and still am not impressed. Now I will have to report you as spam and that’s a shame.
So what should “James” have done to avoid this unfortunate situation? I’m glad you asked.
Personalization is a great way to make the person receiving it feel like they are the ONLY ONE you are talking to. But where that takes a left turn is when you use a person’s name but don’t get the facts straight or ignore information that they have already told you. Bad, bad, bad marketing.
And this is especially true if you find someone on a site like LinkedIn. In 2 seconds you can find out what people do by reading their profile. It’s really not hard.
Sidebar: LinkedIn reach outs are becoming a bit ridiculous and just as annoying with the automated spam messages. Don’t let that be you.
Whoever is teaching this “pray and spray” method of marketing should stop. I don’t know who it is working on, but definitely not real business owners.
There is a better way to make sure you personalize your marketing the right way. It’s one of the services I provide to my clients. Just book a Technology Breakthrough Call by clicking here to find out more.
I would love to help you properly personalize the customer journey.