You just completed your purchase on a website and are excited to get your hands on the product that you just bought. You wait patiently as you stalk your email waiting for the confirmation email that gives you access.
But instead, you get an email asking you if you still want to purchase said item.
Then a few minutes later you finally get the email you have been waiting for. No harm no foul.
You chalk up the little mishap to technology gremlins and keep it moving.
Except, the next day you get another email about finishing your purchase for said product. And then the next day you get the first of many sales emails about why you should buy said product.
So what's happening here when you see that? It could be a few things but let's just talk about one that is pretty prevalent with most businesses.
It's a lack of properly segmenting and tagging in your email marketing system based on what people have done on your website or shopping cart.
Don't feel bad if your business is guilty of this. HUGE name marketers are still getting this wrong.
That's why my business exists. To help set up proper marketing automation the right way so your clients and customers don't have to get annoyed or panicked by these types of mistakes.