It's not enough to get your client to buy. You need to keep them buying by building a long-term relationship with them. The key to doing this effectively is to offer follow-up customer service. Through follow-up customer service you continue offering valuable content, keeping lines of communication open, communicating your appreciation to the customer, and offering more deals.
A great deal of time, work and effort goes into effective customer follow-up, and this is why automation can help. Automation takes over routine tasks and does them for you so that you can focus on more important things. So what are some of the automated tasks we can do? I'm glad you asked. Listen in to this week's #TechChat to find out.
Recap from Video
Areas you can automate are as follows:
- The “Thank You” Message
- An Email Course
- Customer Loyalty Program – especially if you are a business coach you can offer an extra 15 to 30 minutes with you for referrals or discount when they buy in bulk.
- Customer Feedback
Now while we are talking about automating customer follow-up, let's discuss what not to automate. That is when people need to speak to a human being. Whether for a problem or more clarification.
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