The Benefits of Making Your Business Processes a Priority

The Benefits of Making Your Business Processes a Priority

Businesses should analyze their processes from time to time in order to simplify. They look at their regular operations for fat they can trim. By doing this, the result is greater efficiency for all the actions they take and it helps them get closer to achieving their business goals.

This is an essential process for businesses no matter your size. Even if you’re just a one-person business, you should find areas to tighten up.

In this #TechChat I list 7 reasons why. They are as follows:

  1. Improved Efficiency – when you get rid of excess work you increase your efficiency.
  2. Less Mundane Work – by cutting out things that can be automated or delegated you get back to doing the things that only YOU can do.
  3. Boost Your Bottom Line – the more efficient you run the more money goes into your bank account.
  4. Stress Reduction – there is a structure in place.
  5. Improved Customer Service – faster response and happier clients.
  6. Scaling Up – we all must grow and having your processes mapped out will make scaling a breeze.
  7. One Task at a Time – You don’t have to do everything all at once. Go process by process and get them down.

Listen in to the video below to learn more as I go in depth.

If you know that your coaching or consulting business needs processes and systems in place and you just don’t know where to start, I invite you to grab my PowerUp Your Biz Tech Evaluation. This workbook will help you get all of your processes documented and tools documented. Plus you get a 1 hour consult with me to help you find the gaps and come up with a strategic plan to implement a new system. Click the graphic below to get your copy today!

 

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The Importance of Automation at Live Events

The Importance of Automation at Live Events

You can eliminate chaos by using the right tool in the right situation. At conferences and workshops you have a heck of a lot more people than you would normally have. That’s why it is so important that you put the right payment automation tools in place at your live events. Check out the video below and scroll down for further information on how I can help your business get the right systems in place.

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Benefits of Having Automation Tools in Place:

Security – Taking sensitive info by paper can put you and your customer at risk for data breach. Only if you are entering the form in right away should you use this method. Paper can be misplaced and walked away with.

Human Error – If you can’t read my handwriting or you mix up some numbers on the form. Guess what? I just walked away with your product without paying. Especially if you can’t read my phone number to call and get the right info. That’s why having an electronic way to capture information cuts down on the human error factor and makes getting people through a line very fast and efficient.

Avoid Chaos – this is the biggest one for me. You have tons of people at a conference and usually not long enough breaks to go purchase and get back in your seat. So why not make it easier with an electronic automated system so people can get their product and back to their seat without having long lines or confusion on who just purchased what and who has been helped.

Follow-Up – This is the most important. When I buy something I want a immediate receipt. I also want some type of acknowledgement of what is to come. Like a welcome or thanks. Especially if it is a big ticket item. Just saying.

But you can’t do this if you don’t have a system in place to capture emails or to automate when orders come in. This leaves the customer feeling some type of way because they might go home and have buyers remorse and ask for a refund especially if it takes you days to reach out.

“So what should you put in place?” – I’m glad you asked. You should have some way to take payments and physical and email address. You should have your email system set up where it automatically triggers an email sequence once an order has been received. You should have a a system that automatically kicks a receipt to said email also.

I’m going to do a special training in my Digitally You with Samantha group where I will break down what payment systems to use where. If you wan’t to be there when it drops just request to join at bit.ly/DigitallyYou.

If you need help putting these systems in place I invite you to a strategy call at organizingguru.com/15 and let’s discuss what type of system your business needs at this point and how I can help make that happen.

How Mapping Out Your Processes Help You To Effectively Hire Help

How Mapping Out Your Processes Help You To Effectively Hire Help

It’s important as a business owner that you effectively map out your processes. When you take the time to do this it helps you to more effectively hire help and provide them everything they need to get going on the right foot. Listen in to the video below of how to get this done in your business.

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Key Points from Video:

  1. You have a better understanding of what you need.
  2. You don’t have to drive prospective help crazy with them trying to figure out your needs.
  3. Cuts down on indecisiveness.

Where Do I Start?

  1. Write down everything you do.
  2. Get my PowerUp Your Biz Tech Evaluation kit to help you.

 

Do You Have Superhero Syndrome?

Do You Have Superhero Syndrome?

#TechChat – Do You Have Superhero Syndrome?

As business owners it is easy for us to fall into the trap of what Chris Ducker calls the Superhero Syndrome. This is where, as Chris describes it, that we feel there is no “kryptonite to our hard working, saving the business world ways.”

But of course there is something that can stop the business owner and that thing is usually burnout.

In that same vein, I believe that as a coach and consultant when you are being the Superhero in your business there are key areas that breakdown. When these areas break down it affects your income and your business reputation.

The truth is we can’t do EVERYTHING. A successful business owner DELEGATES. They get help. They ask for help. They realize that it makes good business sense to focus on what they are great at and blessed to do, and leave the rest for others who are great and blessed in that area.
Control and perfectionism will keep your business stagnated. The worst case scenario is that it could even close your business.

Watch the video below to find out more about what I think about Superhero Syndrome and what you can do to get out of it.

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The 4 Biggest Automation Mistakes (Part 1)

The 4 Biggest Automation Mistakes (Part 1)

This entry is part of 1 in the series The 4 Biggest Automation Mistakes

The 4 Biggest Automation Mistakes (Part 1)

In this #TechChat I start off my series on the 4 biggest automation mistakes. Listen in below as I discuss the 1st mistake that happens in automation. If you find that you are guilty of any of these I offer solutions to turn it around. Enjoy!

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Email Marketing vs Marketing Automation: What’s The Difference?

Email Marketing vs Marketing Automation: What’s The Difference?

#TechChat – Email Marketing vs Marketing Automation: What’s The Difference?

You may be wondering about all the chatter you hear about email marketing and marketing automation. And like most you may be confused about what they actually are or if they are the same thing.

Let’s first define what I mean by email marketing and marketing automation. Because a lot of people use them interchangeably and this just shouldn’t be. They are 2 different things. Albeit that they overlap they still serve different purposes.

Let’s Define Email Marketing

According to Techopedia, Email marketing is the targeting of consumers through electronic mail (email). And according to Wikipedia – Email marketing is the act of sending a commercial message, typically to a group of people, using email.

Some key things to note:

  • This is either your sales messages, your newsletter, or correspondence.
  • You use email marketing to build the know like and trust factor with your audience.
  • Allows you to use forms and autoresponders to collect data.

A popular email marketing tool is MailChimp. Even though they say on their website that they are a marketing automation tool (we will get into that definition shortly) they mainly are email marketing with a touch of marketing automation.

Let’s Define Marketing Automation

Marketing Automation – Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Via Wikipedia.

How this relates to coaches, consultants and entrepreneurs is that this helps you to do the same thing even if you don’t have a dedicated marketing department. This is huge. This means you get on the same playing field as the big guys.

I love how simply HubSpot puts it – “Marketing automation refers to the software that exists with the goal of automating marketing actions.”

Exactly.

So now that we have defined Marketing Automation, let’s talk about tools that fall into that category.

Tools that fall into this category are ConvertKit (which straddles in the middle) and ActiveCampaign. Which is what I use now.

Tools that I use now: ActiveCampaign

I’m a firm believer in starting with a tool that you can afford and that offers growth on the front end. You don’t want to have a tool and start to get exponential growth and have to import all of your data into something new. You also will incur more cost trying to hire someone to do it or worst yet you have to do it.

So my advice is to start with either ConvertKit or ActiveCampaign.

Why You Need Both:

• Because sending out emails through your gmail or outlook in mass can get you on the spam list. (EM)

• It can look unprofessional when sending out marketing campaigns. (EM)

• You want to send the right messages at the right time to the right people. (MA)

• Again keep your messages out of the spam or junk box. (MA)

• Be able to remarket, retarget and really deliver and keep track of what your audience really wants. You are able to see what people have been responding to either positively or negatively. (MA)

You can grab your free trials of the software I mention in the video below:

  1. ActiveCampaign
  2. ConvertKit
  3. Ontraport

Watch the live below and let me know your thoughts in the comments.

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