April 15

My Journey To Becoming A Certified Automation Service Provider™

How It Started...

It was around this time in 2020 (November) when I was invited to join a new program by my long-time mentor Chris L. Davis. 

I had been in his mentorship program for a few years by this time and was blown away by all I had learned and was able to put into practice. 

So it was a no-brainer to join this new venture. I always believe in learning from the best when you are trying to embark on something new. That was my thougt all those years ago when I first met Chris. 

A Conference That Was EPIC

It was 2016 and I was attending the EPIC Conference in Dallas, TX with my coach and biz bestie Valerie Priester. 

I was going through major changes in my personal life and business and this was the conference I told myself I was going to fully choose my path. 

I was excited for a new session that was happening talking about automation. I got into the session and to say I was blown away is an understatement. It was like finally someone was speaking my language and actually doing what I wanted to do. 

Another one of my friends who was in the same session let me know who Chris was and told me that she had been in his mentorship and it was really helping her business. So of course I had to meet him after the session. 

Once I was back from conference I immediately setup a call with Chris and from there it was what they say "history". 

Sam Says: You should learn from the best when you are embarking on something new. 

Samantha Foxx, CASP™
Samantha on Chris L. Davis podcast

How it's going...

What The Heck Is A Certified Automation Service Provider™


This means that you don't have to figure it out on your own and you can get back to doing what you do best as the business owner and/or CEO. It's important that you get someone in your business to start measuring your marketing and streamlining your systems. If you don't know how people are coming to you or how much you are making off of each lead you can't take action and that's just leaving money on the table. 

If you want to learn more in depth about what a ASP™ is and why you need one on your team check out these All Systems Go! Podcast episodes below.


Watch My Episode on The All Systems Go! Podcast👇🏾

Time Freedom Is The Best Freedom

I am so happy that I get to do work that I love every day and serve my awesome clients. Not only that, but I have time freedom which is priceless. 


If you want to experience the same type of freedom in your business then take the steps below.

Next Steps...

Now that you have read my journey and found out how I can better serve you take the steps to the right so we can begin working together.

  • Check out my Work With Me page.
  • Book a Technology Breakthrough Session by clicking here.
  • Interested in becoming a Certified Automation Service Provider™? Click here to see if you have what it takes. 

About the author 

Samantha Pointer, CASP™

Samantha Pointer is a Business Systems & AI Automation Architect and the founder of Samantha Pointer Enterprises. She helps service-based business owners and CEOs stop running their businesses on stress and start running them on systems.

Samantha is the creator of the SPE Systems Framework, a methodology built around one core principle: Organize First. Automate Second. Enhance With AI. This approach sets her apart from traditional automation consultants. With 20+ years of experience as a professional organizer, she brings an architectural lens to every engagement, one that ensures the right systems get built in the right order before any automation or AI is ever introduced.

She works with business owners generating $250K or more who have outgrown their current operations and know something needs to change. Through her signature diagnostic process, she identifies exactly what is broken, what is missing, and what needs to be built so her clients can move from operational chaos to a business that runs without them.

As a Keap Certified Partner and Thryv Certified Partner, Samantha combines deep platform expertise with a systems-first philosophy that no tool alone can replicate. Her clients do not just get automation. They get architecture.

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